Legendary Air Jordan: A History of AIR JORDAN Innovation and Style

Air Jordan, Michael Jordan, Nike, Basketball Shoes, Sneaker History

History

The Air Jordan brand has been a cultural phenomenon for over three decades, captivating sneaker enthusiasts and basketball fans alike. But where did it all begin?

The Early Days (1984-1985)

In 1984, Nike signed a young Michael Jordan to a five-year endorsement contract, which would change the course of sneaker history. The first Air Jordan shoe, designed by Peter Moore and Bruce Kilgore, was released in 1985. The shoe’s bold black and red design was banned by the NBA, but this only added to its allure.

The Golden Era (1986-1993)

The Air Jordan 2-5 models solidified the brand’s reputation for innovative design and performance. The “Jumpman” logo, designed by Moore, became an iconic symbol of the brand. The Air Jordan 6, released in 1991, was famously worn by Michael Jordan during his first NBA championship.

Global Phenomenon (1994-2000)

The Air Jordan brand expanded globally, with new designs and collaborations. The Air Jordan 11, released in 1995, is still a fan favorite. The brand’s popularity soared, with sales reaching $1 billion in 1999.

New Millennium, New Heights (2000-2015)

The Air Jordan brand continued to innovate, with new models and retro releases. The “Remastered” series, launched in 2015, brought classic designs to a new generation.

Today’s Air Jordan (2016-Present)

The brand remains a powerhouse, with new designs, collaborations, and retro releases. The Air Jordan 32, released in 2017, featured cutting-edge technology. The brand’s influence extends beyond sneakers, with apparel and accessories.

The Air Jordan brand’s history is a testament to innovation, style, and