History of Sneakers; Nike, Adidas, Puma
Sneakers as must Americans called it, also shoes as referred to by many countries all where traced to the 19th century when Charles Goodyear invents vulcanized rubber, the material used to create must sneakers today. Rubber will become a key feature of most sneakers
Liverpool Rubber Company in England creates sand shoes, which are considered by many to be the first sneakers. The shoes are canvas with rubber soles and are initially worn at beaches. They are later renamed plimsolls. players begin wearing rubber-soled shoes. As recreational sports become increasingly popular, demand grows for appropriate footwear.
The word sneakers then came in from the united state of America which they where earlier describe as Tennis shoes but then call sneakers base on how quite the soles are, this enables people wearing them to sneak up on people, the word sneakers started, and history on sneakers was made, we have Nike, addidas, Puma, New balance and host of others
Raise of shoe Brands: Nike, Adidas and Puma
Adidas and Puma
Adi and Rudi Dassler are brothers who own one sneaker company, but later a rivalry came in and the two split their company. Rudi Dassler creates Ruda, which is later renamed Puma. Adi Dassler’s business later becomes Adidas this was in the year 1948
Later the di Dassler introduces the three-stripe logo for Adidas which is very Iconic till Date.
Nike
in 1984 American basketball player Michael Jordan of the Chicago Bulls signs an endorsement contract with Nike and begins wearing the company’s shoes. Their partnership will make both Jordan and Nike international icons. its safe to say Michael Jordan makes the Nike Brand what it is today
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